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This web page had the following on the homepage, "Paying tribute to Sinatra and all the greats! One of the hottest young talents working in Las Vegas today, Ryan Baker started singing professionally in 2003, first at." We saw that the web page said " And corporate events at properties such as the Four Seasons, Bellagio, Caesars Palace, Green Valley Ranch, Wynn, and the Red Rock Hotel and Resort, among others." It also said " His performances at these events ranged from Frank Sinatra sound-alike to impersonating the man himself. Can be seen several times a week at the Wolf Theater." The header had Ryan as the highest ranking optimized keyword. It is followed by Baker, Frank, and Sinatra which isn't as ranked as highly as Ryan. The next words ryanbakersings.com uses is singer. impersonator was included and will not be seen by search parsers.